MEET THE TEAM / SMALL DEPARTMENT. MANY HATS.

Built by someone
who couldn’t leave it alone.

Elevator experience. A very active curiosity.
A slightly questionable idea of what counts as a hobby.

PERSONNEL FILE / 001
Bogdan Rus skiing, smiling on a snowy slope.

Bogdan Rus

Founder. Also the other departments.

BUILT
ON CURIOSITY
Off duty. Still going up and down.
THE PERSON BEHIND THE PANELS

An elevator mechanic
with a side project problem.

Bogdan Rus is an elevator mechanic, a university dropout, and the person who started Element in 2016. He knows the industry from the practical end of things. He also gets bored easily.

Which is how an idle thought became a cab configurator, and a cab configurator became elevator.design.

“I was honestly just bored and thought to myself… meh, I could probably make a cab configurator, so I made one in a few days for fun.”— Bogdan, on choosing a relaxing hobby

His own description? more than likely might be a bit on the spectrum. Also, by his own admission, easily bored. We’ll leave the self-description to him. The evidence we can show you is the software.

MEET THE REST OF THE ORGANIZATION

The team is very close.

Same person. Different hat.
The meetings are unusually efficient.

01 / SAME EMAIL INBOX

Product department

Bogdan

“That should probably be a button.”

02 / SAME EMAIL INBOX

Design department

Also Bogdan

“Move it two pixels. Back one.”

03 / SAME EMAIL INBOX

Quality control

Still Bogdan

“Why does that corner look like that?”

A tongue-in-cheek org chart. A real commitment to making the design process clearer.

THE SHORT VERSION
2016

Element begins.

Hands-on elevator work comes first.

“What if?”

A side project takes over.

A cab configurator sounds like a fun idea.

Your turn.

Make something yours.

The next design decision belongs to you.

NEXT STOP: YOUR DESIGN

A small space.
A lot of possibility.

Choose your plan

Explore the launch plans. Trial activation opens with billing.