MEET THE TEAM / SMALL DEPARTMENT. MANY HATS.

I built it.
Then I kept going.

I know elevators. I get curious.
I have a slightly questionable idea of what counts as a hobby.

PERSONNEL FILE / 001
Bogdan Rus skiing, smiling on a snowy slope.

Bogdan Rus

Founder. Also the other departments.

BUILT
ON CURIOSITY
Off duty. Still going up and down.
THE PERSON BEHIND THE PANELS

I’m an elevator mechanic
with a side project problem.

I’m Bogdan Rus: an elevator mechanic, a university dropout, and the person who started Element in 2016. I know this industry from the practical end of things. I also get bored easily.

That’s how my idle thought became a cab configurator, and my cab configurator became elevator.design.

“I was honestly just bored and thought to myself… meh, I could probably make a cab configurator, so I made one in a few days for fun.”— Me, choosing a relaxing hobby

My own description? I more than likely might be a bit on the spectrum, and I definitely get bored easily. Apparently, my idea of taking a break is building another feature.

MEET THE REST OF THE ORGANIZATION

I know the team very well.

It’s me. In a different hat.
I keep the meetings unusually efficient.

01 / SAME EMAIL INBOX

Product department

Me

“That should probably be a button.”

02 / SAME EMAIL INBOX

Design department

Also me

“Move it two pixels. Back one.”

03 / SAME EMAIL INBOX

Quality control

Still me

“Why does that corner look like that?”

I’m joking about the org chart. I’m serious about making the design process clearer.

THE SHORT VERSION
2016

I start Element.

Hands-on elevator work comes first.

“What if?”

My side project takes over.

I think a cab configurator sounds like a fun idea.

Your turn.

Make something yours.

The next design decision belongs to you.

THE NEXT DESIGN IS YOURS

A small space.
A different possibility.

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